Emirates Expands Partnerships with ICCA, IDP, and Huawei

- Emirates forges partnerships with International Congress and Convention Association (ICCA), IDP Education and renews long-standing relationship with Huawei

Emirates has forged new partnerships with the International Congress and Convention Association (ICCA), IDP Education, and has expanded its long-standing relationship with Huawei on the sidelines of Arabian Travel Market. These partnerships will enable the airline to tap into and deliver better customer experiences, value and exclusive benefits to diverse customer segments, and seamless access to the airline’s innovative digital solutions.
 
International Congress and Convention Association (ICCA)
 Emirates and the International Congress and Convention Association (ICCA), the global hub for the international association meetings industry, have signed a strategic Memorandum of Understanding (MoU) to enhance collaboration and drive the growth of global business events.
 
This partnership will foster greater synergies between air travel and international meetings, incentives, conferences, and exhibitions (MICE). Through this agreement, both organizations aim to facilitate more seamless connectivity for association meetings, support destination development strategies, and empower the global events ecosystem through knowledge exchange and capacity building.
 
The MoU is also aligned with Dubai’s strategic ambitions to assert its position as a world-leading destination for international conferences and reinforces ICCA’s ongoing efforts to engage with key industry leaders in shaping the future of business events. Every year, the city hosts hundreds of major events and conferences, welcoming millions of visitors, and the MICE sector is instrumental in supporting the emirate's D33 economic agenda.
 
IDP Education  
 Emirates has signed an MoU with IDP Education to establish a strategic partnership that will enhance the travel experience for students and educators, support their educational mobility, while strengthening the airline’s reach across key education centres across its network.
 
IDP Education is a global leader in international education services, helping students achieve their study abroad goals through a network of over 210 student placement offices across 35 countries. With more than 55 years of experience, IDP has supported hundreds of thousands of students in pursuing their education in top global destinations, including Australia, the United Kingdom, Canada, the United States, Ireland, and New Zealand.
 
Both organisations will align efforts to boost student accessibility to global study destinations by offering a special fare programme designed for students aged 16 to 31, additional baggage allowance, flexible booking options, with more value-added benefits planned in the next phase of partnership. The partnership will commence for IDP students in the Middle East and North Africa, and plans are in place to scale offers and joint initiatives across key outbound education markets in the airline’s network. Students can access Emirates’ special discounts via IDP.com website.
 
The airline will also explore logistical support for IDP’s regional and global events, including conferences, fairs, and assessment activities and will leverage insights to understand travel trends to further adapt the student programme.
 
Huawei
 Emirates and Huawei have signed a Memorandum of Understanding (MoU), reinforcing their long-standing partnership focused on digital innovation initiatives that drive visibility for both brands across key global markets.
 
The agreement outlines a broad framework for collaboration between Emirates and Huawei that includes joint campaigns, enhanced media presence, co-branded content, and integrated customer engagement strategies, particularly focused on the Middle East, North Africa and mainland China.
 
Under the expanded agreement, Emirates will become among the first airline brands to adopt and launch new Huawei services, including the global release of the HarmonyOS NEXT watch app. Both Emirates and Huawei will further work closely to continuously develop the Emirates App on Huawei’s AppGallery platform, ensuring consistency of quality and user experience.
 
The tech powerhouse will aim to drive increased awareness of the Emirates–Huawei partnership across mainland China and the Middle East and North Africa via integrated communications including press events, social media platforms, and media outreach. Huawei will also extend its support to Emirates’ upcoming Shenzhen route launch in July through coordinated promotional efforts.
 
Emirates and Huawei first established a strategic partnership in early 2020, a move that expanded the user base of the Emirates App by making it available on the AppGallery of Huawei’s smart devices.